The Meaning of Credo is a set of beliefs or an aim that governs the actions of people.
Credo is not just a brand but an endeavour to create a new creed of conscientious consumers who believe in doing their bit for the environment
Our focus is to empower our consumers to make better choices by creating exquisite products that are extraordinary in design and quality yet ethical and sustainable
What makes Credo a Responsibly luxe brand?
The luxury lies in the unique and innovative materials curated from world over that are environment-friendly, animal cruelty-free and sustainable. The Novelty of making a responsible choice is what makes the consumer niche and sets Credo apart.
Carving an identity for ourselves, our brand draws inspiration from all the strong women around us, reflecting their individuality and confidence in our bold shapes and classic designs blended with practicality
With transparency, responsibility and trust as our prime policies, we abide by ethical norms and clear standards in the manufacturing processes.
In order to minimize the impact on the environment our packaging is plastic free and recyclable.
Driven by the philosophy of Karma, also circular in nature we believe – to move forward you have to give back.
We donate to RESQ Charitable Trust a not for profit organisation that works towards rescuing and rehabilitating injured and sick animals.
Every bag you purchase, a donation towards the sponsorship of care and rehabilitation of animals who are either recovering from an unfortunate accident or have been abandoned due to illnesses will be made.
Hence, every time you carry a ‘Credo’, rest assured, you can be ‘unapologetically stylish’!
About the founders
Rati Eddula and Ratna Shinde are a mother-daughter duo and it is the culmination of their interests and passions, combined with a sense of responsibility towards the environment and society that led to the birth of Credo.
Being an animal lover and feeling passionately against the use of leather, Rati was always faced with having to choose between her ethics and her love for fashion when buying refined luxury products. She always felt it was a compromise as there were very few choices!
When in Australia, Rati came across many sustainable brands and became very interested in sustainability and began to explore sustainability and waste management. In the process, she came across some innovative fabrics that were bi-products of plant and fruit waste totally animal cruelty-free, Environment friendly and sustainable.
That’s when she began to think how good it would be to have fashion accessories made of these materials! Together with her mother and Co-founder, Ratna Shinde and her valuable experience in designing and garment manufacturing they together started exploring the idea of making handbags that could tick all the boxes – style, ethics, personal responsibility and thus started the journey of Credo – a line of refined luxury fashion accessories that would be – Responsibly luxe!
